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Content Strategist

Job ID 2076 Date posted 02/11/2020
We are Aaron’s - an industry leader in the sales and lease-to-own retail industry known for quality brand names and superior customer service. We provide our team members the opportunity to reach their full potential in a team-oriented, high-energy, recognition-based environment with competitive pay and benefits. This is much more than a job – it is a career with purpose.

Aaron’s is looking for a Content Strategist to work within our highly collaborative, agency-like, marketing  department. We are building a ‘best in class’ brand by re-imagining everything from today’s customer perspective, and our content strategist will lead the execution of a consistent brand voice across many channels.The person in this role must be a highly creative leader and passionate about retail and eCommerce storytelling. They will be responsible for expressing that passion and excitement to customers through engaging copy across marketing channels including direct mail, email, social media, content, SEO, display ads and video.

POSITION RESPONSIBILITIES

  • Write high quality, customer-focused eCommerce content, including persuasive copy for product pages and landing pages
  • Develop quarterly blog content calendar and write 8 corresponding blogs a month
  • Ensure content follows Search Engine Optimization best practices set by the digital marketing team and external agency partners
  • Develop a process with the merchandising team to obtain, review and optimize product information
  • Proof copy for consistency and accuracy
  • Ensure compliance with Aaron’s brand standards and style guide
  • Create and maintain an editorial content calendar in collaboration with broader marketing team

BASIC REQUIREMENTS

  • Bachelor’s degree in English, Journalism, Communications, Advertising or Marketing
  • Minimum of 4-5 years copy-writing experience in the retail industry
  • Exceptional grammar, writing, copy-editing, and proofreading skills
  • Meticulous attention to detail with excellent communication and organization skills
  • Ability to work independently and collaboratively in a fast-paced, creative environment
  • Ability to understand and implement content optimization techniques for SEO
  • Experience with Google’s Keyword Tool


Rewards
Team members enjoy access to career training and advancement opportunities, and are
rewarded with competitive compensation and a comprehensive benefits package, which includes: 
  • Paid time off including vacation days, sick days and holidays
  • Medical, dental & vision insurance
  • Maternity and Paternity Leave
  • 401(k) plan with company match
  • Flexible spending accounts
  • Life insurance
  • Disability benefits
  • Stock Purchase Plan
  • Team Member purchase discounts
About Aaron’s
At Aaron’s we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories throughout the United States and Canada. Our customers shop at Aaron’s for the same reason you should choose us for the next step in your career – our ability to positively influence people’s lives. If you are looking for a company with the passion and dedication to make a difference in the lives of customers and team members alike, join us today.

Aaron's is committed to creating a diverse and inclusive work environment, celebrates our team members' differences, and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, pregnancy, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, military duty, gender expression, genetic information, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.

Aaron's is an Equal Opportunity Employer 

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