Job Schedule Store Support Center Job ID 68400 Post Date 07/02/2025 Apply

This position is based in Atlanta, GA in our Galleria office and as a Hybrid role.Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting.

Overview:

We are seeking a strategic and data-driven Marketing Analyst to join our team. This role serves as a critical partner to the Marketing function, leveraging analytics, financial insights, and predictive modeling to drive customer acquisition, retention, and overall business growth. The Marketing Analyst will collaborate cross-functionally to inform strategy, optimize marketing investments, and unlock white space opportunities. This position combines marketing science and financial acumen to provide full-funnel insights that accelerate performance and profitability.

The Details:

What You’ll Do:

Develop dashboards and predictive models to evaluate customer segments, profitability tiers, and purchasing behavior.
Deliver reports, forecasts, and scenario analyses that support campaign optimization and strategic planning.
Collaborate with Finance and Marketing leaders to align KPIs and business forecasts.
Identify growth levers through advanced analytics such as segmentation, LTV forecasting, churn prediction, and pricing elasticity.
Evaluate marketing effectiveness and media spend efficiency to support data-driven decisions.
Leverage internal and external data (credit, demographics, benchmarks) to inform targeting strategies.
Champion data governance, ensuring marketing and financial datasets are integrated and accurate.
Communicate analytical findings through compelling data storytelling for marketing and executive stakeholders.
Support market research efforts to uncover industry trends and customer insights.

What You Need:

Master’s degree in Business Analytics OR Bachelor’s degree in Marketing, Economics, or STEM field with equivalent experience.
Solid understanding of marketing performance metrics, consumer credit behavior, and financial modeling.
Experience in a consumer retail, rent-to-own, or fintech environment is preferred.
Advanced Excel skills and strong proficiency in data visualization tools (e.g., Power BI, Tableau).
Strong knowledge of statistics, financial modeling, and scenario analysis.
Excellent communication skills with the ability to translate complex data into actionable insights.
Ability to manage multiple priorities in a fast-paced, cross-functional environment.
Familiarity with SQL, Python, R, or Alteryx is a plus.
Experience with regression modeling, segmentation, A/B testing, and marketing mix/media attribution modeling is strongly preferred.
Knowledge of credit scoring, retail banking products, or financial risk segmentation is beneficial.
Experience with customer data platforms (CDPs), CRM tools, and journey analytics platforms.

Aaron’s Total Rewards:

Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:

Paid time off, including vacation days, sick days, and holidays

Medical, dental and vision insurance

401(k) plan with contribution matching

*Note that the pay range provided above is the lowest to highest ratewe in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.