Senior Manager, Marketing Analytics

Sr. Manager, Marketing Analytics

This position is based in Atlanta, GA in our Galleria office and is hybrid role.

Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting.

Sr. Manager, Marketing Analytics Grow Our Business

You’ll never be bored in this role – and The Senior Manager will help provide both day-to-day insights and big picture analysis to help optimize performance across Aaron’s marketing and ecommerce channels. The Senior Manager is responsible for delivering actionable information about the customer and the business. This role is highly visible by working cross functionally with Marketing, Ecommerce, and IT and is charged with identifying areas of opportunity to drive revenue by instilling data-driven best practices across the company. This person must have strong analytical and communication skills to synthesize findings into actionable insights.

The Details

What You Need:

• Strong SQL programming skills; experience with SQL Server/Azure SQL preferred

• Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies

• Proficient data visualization skills, experience with Microsoft Power BI preferred

• Experience with data preparation software such as Alteryx is a plus

• Experience in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues

•Understanding of basic marketing principles and experience with marketing-campaign measurement and web-analytics measurement tools are preferred

• Strong leadership capability, ability to work well cross-functionally

• Must be very organized, detail-oriented and resourceful

• Very strong communication skills – both written and oral

What You’ll Do:

• Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide marketing initiatives

• Leads complex quantitative and qualitative research efforts and business intelligence solutions to inform brand strategies, omnichannel marketing efforts and communication plans

• Establishes and sets benchmarks and key performance indicators

• Manage the Company’s marketing performance measurement and contribute to the day-to-day forecasting initiatives at the Company

• Direct experience with analytics and leveraging data to uncover actionable business insights

• Working knowledge of marketing channel performance metrics

• Keeps abreast of consumer research studies and digital analytical tools in the market to inform our learning agenda

• Proactively participate in and identify opportunities for efficiency, automation, standardization and process simplification

• Expert level understanding of Microsoft Office suite especially Excel and PowerPoint and how to tell a story that provides insight into the business by leveraging data

• Leveraging automation solutions for regular data processes

Additional Requirements:

• Four-year college degree (MBA/MS Preferred)

• 7+ years of experience in a consumer insights/marketing analytics role

• Retail industry experience preferred

Aaron’s Total Rewards

Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:

• Paid time off, including vacation days, sick days, and holidays
• Medical, dental and vision insurance
• 401(k) plan with contribution matching

*Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

**Benefits vary based on full-time and part-time employment status.