Senior Manager, Media

Senior Manager, Media

This position is based in Atlanta, GA in our Galleria office and is a hybrid role. Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting.

Managers Grow Our Business

The Senior Manager, Media is responsible for the planning, execution, stewardship, and optimization of Aaron’s media investments. This role collaborates with internal stakeholders and agency partners to deliver integrated campaigns that maximize reach, efficiency, and impact. The Sr. Media Manager ensures media budgets are effectively allocated, performance is continuously monitored and reported, and campaigns contribute to both short-term sales goals and long-term brand growth. Leads Aaron’s paid, earned, and owned media strategy and execution across digital, social, and traditional channels—ensuring investments are optimized, campaigns are fully integrated, and results are measurable and aligned to business objectives.

The Details

What You Need:

• Strong analytical skills with experience in media performance dashboards, attribution, and ROI analysis.
• Hands-on expertise with media performance and project management tools (e.g., Monday.com, or similar).
• Excellent organizational and project management skills, with ability to juggle multiple campaigns.
• Strong understanding of consumer behavior and ability to tie insights directly to media performance.

Success metrics include:

• Campaigns delivered on time, on budget, and aligned with business priorities.
• Reporting that clearly connects media performance to Aaron’s business outcomes and consumer insights.
• Media efficiency gains demonstrated through improved CPA, ROAS, and customer reach.
• Strong collaboration and alignment with agencies and internal stakeholders.
• Integration of innovative media activations that drive incremental value.
• Clear, actionable media insights that shape marketing investment decisions.

What You’ll Do:

Media Planning & Buying

• Lead development of media plans across digital, social, broadcast, and in-store channels.
• Manage media budget allocations, pacing, and reporting in collaboration with marketing leadership.
• Oversee agency partners on planning, negotiation, and buying to ensure efficiency and ROI.

Campaign Execution, Stewardship & Optimization

• Partner with creative/brand teams to ensure timely asset delivery for media placements.
• Provide stewardship of media campaigns, ensuring consistent monitoring, pacing, and adjustments.
• Manage trafficking, flighting, and quality control of all paid media campaigns.
• Continuously optimize campaigns based on KPIs such as CPA, ROAS, reach, frequency, and engagement.
• Conduct A/B tests, analyze performance, and recommend improvements.
• Serve as the lead for media on the organization’s project management tools (e.g. Monday, or similar) to communicate and update on all aspects of media services for the marketing department and other internal / external stakeholders.

Measurement, Reporting & Insights

• Own weekly, monthly, quarterly and annual media reporting, ensuring stakeholders receive comprehensive updates on performance.
• Provide clear readouts that connect media results to Aaron’s business priorities and consumer behaviors.
• Refine dashboards and frameworks to measure media effectiveness across channels.
• Partner with Insights & Analytics to evaluate attribution, incrementality, and channel contribution.

Agency & Stakeholder Management

• Serve as day-to-day lead with media agencies, ensuring alignment on priorities, timelines, and deliverables.
• Collaborate across marketing functions to ensure campaigns are integrated and aligned.
• Communicate media strategies and results clearly to leadership and cross-functional partners.

Innovation & Ideation

• Evaluate emerging media platforms, technologies, and formats, testing where appropriate to reach new audiences.
• Recommend innovative approaches to maximize customer engagement and extend campaign impact.
• Bring forward insights from cultural and consumer trends to inform media strategies.

Additional Requirements:

• 6–8+ years of media planning and buying experience across digital, social, and traditional channels.
• Proven success managing large budgets, pacing, and optimization for retail or consumer-driven businesses.
• Experience managing agencies and vendor relationships with accountability for results.
• Bachelor’s degree in Marketing, Advertising, Communications or related field.

Aaron’s Total Rewards

Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:

• Paid time off, including vacation days, sick days, and holidays
• Medical, dental and vision insurance
• 401(k) plan with contribution matching

*Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

**Benefits vary based on full-time and part-time employment status.